As most web users don’t venture past the first 2 or 3 pages of a search engines results, it is essential you do everything you can to appear on these opening pages.
But getting to the top of the search engines can be difficult and can involve a great deal of time and effort, with no guarantee of success – don’t let anyone tell you any different.
If you want to short cut this process and get more immediate results please see Pay Per Click Advertising (PPC).
Good Search Engine Optimisation (SEO) is a long and often complex subject, but basically it involves looking at the way your website has been designed and also making sure that your text, page titles, descriptions and headers are all geared towards your target market. As part of this process you also need to think what search terms your customers will use to find you on the web. Changes you actually implement in the coding of your website are often referred to as “on page” activities.
2,000 Web Visitors and no Customers or 1 Web Visitor and 1 Customer – which would you prefer?
Well, to an extent that depends on the nature and purpose of your business - but for the majority of businesses on the internet quality should always be more important than quantity.
If you are a small book shop owner in Newbury you’re going to struggle to go head to head with the likes of Amazon, Waterstones and WH Smith if you try and compete for the search term “books” Be more realistic and aim for getting a high page ranking for “Book Shops in Newbury”
Try and put yourself in the position of your customers and also think about how you search for things on the internet. The more specific your search term is the better and more relevant results you’ll get from the search engines.
Other things you can do to improve your search engine ranking include what is referred to as “off page” Search Engine Optimisation (SEO). These can include activities such as making sure that all your adverts and business stationery include your web address.
Off page Search Engine Optimisation (SEO) techniques can also involve getting other companies and online directories linking into your website.
If you would like to know a little more about optimisation why not get in contact with us or better still why not arrange to come into our Newbury offices in Berkshire and we can show you how you can optimise your website and get better results for your business.
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